Every year, weddings evolve with new ideas, inspirations from around the world, and a desire to surprise guests. In 2025, couples dreaming of a luxury wedding in Provence have endless choices when it comes to elegance, originality, and refinement. Whether you are future newlyweds or a wedding planner, here’s an overview of the trends that will define exceptional celebrations this year.
Exceptional Venues for a Unique Experience
In 2025, the choice of venue remains central to planning a luxury wedding. Couples seek locations that are both prestigious and authentic:
- Provençal châteaux, vineyards, manor houses surrounded by olive trees or lavender fields…
Each venue is chosen as a setting for an unforgettable day. The focus is on the experience: privatizing an estate, organizing an outdoor ceremony at sunset, or offering a brunch the next day in an idyllic setting.


Refined and Personalized Decoration
Decoration in 2025 is all about elegance, simplicity, and personalization:
- Local and seasonal flowers, generous arrangements, soft or contrasting colors depending on the desired ambiance.
- Chic furniture, fine tableware, creative lighting, and candles to create a warm and sophisticated atmosphere.
- Couples also love to integrate personal touches: family heirlooms, custom calligraphy, unique guest gifts.
Immersive Experiences for Guests
Weddings are no longer limited to just one day:
- Original entertainment: live music groups, cocktail workshops, wine or local product tastings.
- Personalized ceremonies: symbolic rituals, heartfelt speeches, involvement from loved ones.
- Dedicated spaces: lounge areas, elegant photo booths, flower or perfume bars for a sensory experience.


Eco-Friendly Commitment
More and more high-end couples want their wedding to be meaningful:
- Choosing local and responsible vendors, seasonal menus, reusable décor, or dried flowers.
- Reducing waste and paying attention to the event’s ecological footprint.
- Eco-friendly weddings can still be luxurious while respecting the environment.
The Art of Capturing the Moment
In 2025, photography and videography play an even greater role in luxury weddings:
- Couples are looking for professionals who can tell a story, capture emotions, and highlight the little details that make the day unique.
- The cinematic style is highly sought after, with videos that resemble short films, enhanced by carefully chosen music.
- Discretion and spontaneity are key: capturing authentic moments, far from stiff poses.
Conclusion
A luxury wedding in 2025 is above all a celebration that reflects who you are, where every detail matters. In Provence, everything is in place to create an elegant, authentic, and emotion-filled experience. At AJB Weddings, we are passionate about telling your story and highlighting every moment in a natural and cinematic style.
Would you like to discuss your project or learn more about our approach?